2013 ~ New Technolog Google Updates

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Wednesday, 13 November 2013

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Monday, 1 April 2013

Sabotage of undersea cables to slow down internet speed for 25-30 days

NEW DELHI: Internet speeds in India, especially for customers of Bharti Airtel, Tata Communications and state-owned BSNL and MTNL are set to be disrupted for the next 20-25 days, after a key undersea cable, carrying data traffic across 14 countries, fromSingapore to France, was cut off the coast of Egypt. Two other key cable networks, linking Asia to Europe, were also allegedly damaged. 

The extent of the damage is still being assessed. "Currently, internet and data usage are low because of the festive season. India will feel the impact from Monday when offices and businesses come back. Telcos have diverted all traffic from the Atlantic route to the Pacific, but our connectivity to the latter route is not sufficient to cater to all of India's traffic," explained Rajesh Chharia, president at Association of Internet Service Providers of India.


 Bharti Airtel said that the cable cuts had not impacted its voice traffic but said it was taking all 'necessary steps to ensure data services were available to our customers by routing traffic on alternative routes'.

BSNL executives said the company was diverted its traffic on other cables linking India with the Europe and the US, but declined to reveal the extent of internet disruptions here. Reliance Communications said its customers were not impacted as its cable systems, including FEA, FALCON and HAWK, were not impacted, when the undersea cables were allegedly sabotaged.

Executives with mobile phone companies, who did not want to be named, acknowledged that browsing speeds were likely to fall significantly in the coming days, even as they were unable to provide a timeframe as to when the problem will be resolved.

On Thursday, Egypt announced that it has arrested three divers for allegedly slicing the South East Asia-Middle East-West Europe 4 (SEA-ME-WE 4) that runs from Singapore to France and connects Malaysia, Thailand, Bangladesh, India, Sri Lanka, Pakistan, UAE, Tunisia and Algeria.

'Biggest cyber-attack in history' slows down internet worldwide after quarrel between web-hosting company and anti-spam group

The attackers are throwing so much digital traffic at online networks that they have reportedly disrupted access to popular sites such as Netflix, the on-demand TV streaming service. Tonight there were fears that any worsening of the attack could affect web browsing and emails.

The onslaught has focused attention on the extent to which modern communications depend on the internet. Matthew Prince, chief executive of CloudFlare, one of the firms dealing with the assault, likened it to a series of digital “nuclear bombs”. “It’s so easy to cause so much damage,” he added.

The attack is believed to have begun last week, when Spamhaus, an anti-spam organisation, was hit by a wave of digital traffic that knocked its website offline. The body draws up  lists of the servers used to send spam messages around the world. Email administrators use these lists to block spam.

But last week one of the spammers irked by Spamhouse’s work is believed to have launched the massive distributed denial of service, or DDoS, attack to bring down the anti-spam group.

Pretending to be Spamhaus, the attackers sent a series of data requests to DNS servers, which help direct web traffic around the world. While many of these servers can only be accessed by authorised users, thousands are “open” and can be targeted by attacks like those that first struck last week.

After receiving what they thought were legitimate requests, the servers responded by sending the required data to Spamhaus, which could not deal with the wall of information that suddenly came its way. The attack, which still had not been fully dealt with last night, was so large that it began clogging up the DNS servers. This in turn slowed down replies to the ordinary internet users, hitting connections worldwide.

Spamhaus said it does not yet know who carried out the attacks. “A number of people have made claims to be involved,” it said in an email statement yesterday. “At this moment it is not possible for us to see if they really are.”

Cyberbunker, a web hosting service based in the Netherlands, has been named by reports as a potential culprit. It was recently added to one of Spamhaus’s anti-spam lists. With more than 10,000 dedicated servers, and housed in a disused nuclear bunker, it offers anonymous hosting to its customers. Its website states: “In most cases we have no idea who or where our customers actually are. We do not known and we simply don’t care.”

The company did not immediately respond to a request for comment.

Bytemare: how the attack worked

The attackers tried to overwhelm their target by sending it heavy traffic. A flood of requests to view a site at the same time will exceed its capacity – stopping it from loading.

Spamhaus sought greater capacity, turning to CloudFlare, which can spread the traffic over a larger bandwidth. However, the attackers began targeting their attacks so they would be concentrated. This congestion was so heavy that it overwhelmed DNS routers, used to direct internet traffic. The congestion caused meant that connections across the internet slowed down.

Internet networks also use Internet Exchanges to connect to each other and share bandwidth. If one becomes congested, requests are routed around the blockage, meaning other networks serving unrelated websites also took a share of the burden and could have been slowed down.

Tuesday, 12 March 2013

Google Update Brewing? March 2013


The ongoing WebmasterWorld thread has a huge spike in chatter over the past 48 hours with speculation around an update.
In the past 48 hours or so there have been over 100 new posts in the thread, all around webmasters and SEO asking if there was some sort of update.


Google Update BrewingThere was a Google attack on a link network recently, which may be related. Normally when Google breaks down a link network take some time, so sites would see the results (i.e. a downgrade in ranking) over the next few days.


But this may not be related to the link network crack down.
It seems many are suspecting a Panda update. We are indeed due a Panda update, it's been almost 7 weeks and we average a Panda update every 4 weeks or so.


Did you see signs of a Panda update?

Beware: Google To Squash Another Link Network Very Soon


As I reported last night during my live blogging - but things get lost there - Google is going to punish yet another link network in the next week or two.
Which network? I do not know yet, but I am sure that information will surface via the SEO forums when it does happen.
Matt Cutts, Google's head of search spam, announced this last night during his SMX session. He said that in the next week or two, Google will go after yet another link network. He also confirmed they did target a link network a week or so ago, but did not name which network was targeted exactly.
Like I said in the past, I am still surprised webmasters with long term goals for their web sites participate in these networks. Google has continuously gone after link networks in the past, even dating back as early or before 2006.
What can you do to prepare? Well, it is a catch 22. If you remove your link network links, your ranking will decline. If you keep them, Google may penalize the network and your site anyway. Long term - work on adding real links to your site and remove those network links.

8 Weeks Later, Google To Release Panda #25


           8 Weeks Later, Google To Release Panda #25

Mar 12, 2013 • 8:34 am | comments (7) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates
 
Google Panda #25 SoonAs I reported in my live blogging last night and on Search Engine Land - Google's Matt Cutts announced a Panda refresh is coming this weekend. Either this Friday, March 15th or this Monday March 18th.
It has been 7 weeks since the last Panda refresh, version 24. So when this actually pushes out, it will be closer to 8 weeks since that last update.
We've speculated a few weeks ago that Google would go on with tradition and release a 4 week update at the end of February but that did not happen.
When it is officially released, we will give you all those details:

Past Google Panda Update:




Forum discussion at Google+ and WebmasterWorld.


Kamal Aujla

Google's Cutts: Next Generation Penguin Update Will Be Big


Last night, Google's head of search spam, Matt Cutts announced at SMX West (which I live blogged and reported at Search Engine Land) that a "next generation" of Penguin is coming in 2013.
This one should be big. I specifically asked, what will SEOs be talking about in 2013? What will be the next big Google algorithmic change that is the talk of 2013 amongst SEOs and Webmasters.
Matt did not mention the merchant quality algorithm but he did specifically say it might be the next generation of the Penguin update.
Matt said his team is currently working on it and this will be a big change to how Penguin works. So when it is released, sometime in 2013, I assume sooner than later, this will send some ripples through the SEO space.
This would technically be named Penguin 4. The last official Penguin release was Penguin 3 on October 5, 2012, which was over 5 months ago. In fact, we only had two updates to Penguin since it's original release on April 24, 2012:


When will Penguin 4 happen? Again, Matt did not say, but if I had to guess, sometime in Q2 2013.

Coming Soon: The Google Merchant Quality Algorithm - Google Algorithm update 2013


At the popular SXSW conference Friday, Google's head of search spam, Matt Cutts announced that Google will be soon going after bad merchants with a new algorithm targeted at lowering their rankings in Google.
Danny Sullivan at Search Engine Land first covered this, quoting Matt's statement during his presentation.
Matt said:

We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don't want low quality experience merchants to be ranking in the search results.
Google Trusted Store

Google Goes After Low Quality Merchants


Clearly, Matt is telling low quality merchants to be prepared for a possible downgrade in ranking. This may lead to a huge drop in traffic, sales and revenue for these online merchants.
This shouldn't come as a huge surprise. Back in late 2010 Google took action against really sleazy merchants that specifically provided "extremely poor user experience." Since then, not much has been done there and only a tiny fraction of merchants were impacted.

Matt Cutts Pre-Announces Second Major Algorithm: Penguin


In 2012, Matt did a similar announcement, where he pre-announced what we know today as the Google Penguin algorithm. Back then, Matt called it the over optimization penalty and it was announced at SXSW.
For some reason, it took a while for anyone to make a big deal of this announcement. Danny Sullivan wouldn't let that happen this time and he wrote about it as soon as Matt announced it.
When exactly will this Google Merchant Quality algorithm be released? Probably in the 3rd or 4th quarter of 2013. Trust me, when it does - we will be on top of it.
Forum discussion at Google+.

Wednesday, 6 March 2013

Google to Announce Zebra Update? Read about Google's New Update 2013


Since the strikes of Panda and Penguin, the online world has been waiting with baited breath for the release of the next black and white monster.
There have been whisperings of skunks, orcas and magpies. But pandas and penguins aren't aggressive animals, and our sources from within Google have told us it will come from an altogether more placid beast...
Behold, The Zebra Update!
Google Zebra Update
Looks menacing doesn't he?
But What Will The Zebra Update Target?
Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on social...
  • Too many retweets with keywords included around a link
  • Facebook updates with too many shares from people not in your industry
  • Any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)
  • Owning a Pinterest page - brands only use these for SEO benefit no?
If you've been creating great content which may be being shared extensively by people on the web, some of which might not be bloggers in your niche, then start looking over your shoulder. The Big G doesn't want anyone messing with their rankings.
It's time the social web started cleaning itself up, The Zebra Update is coming..

Wednesday, 23 January 2013

Google Panda 2nd Update 2013 on 22 January Version #24; 1.2% Of Search Queries Impacted

Google has announced a new Panda refresh, making this version number 24.
This refresh has a noticeable impact 1.2% of English based queries according to Google.
The previous confirmed update was #23 and it impacted 1.3% of English queries on December 21, 2012. Prior to that was a refresh on November 21st that impacted 0.8% of queries. It seems like Google is now rolling out these updates every 4 weeks or so.
Last week there were significant reports of a Google update, which Google denied.
Here are all the releases so far for Panda:
Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
Panda Update 11, Feb. 27, 2012 (no change given; announced)
Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
Panda Update 16, June 25, 2012: (about 1% of queries; announced)
Panda Update 17, July 24, 2012:(about 1% of queries; announced)
Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)

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Kamal Aujla