Choosing a Wedding Photographer – 5 Tips to Help You Make a Good Choice

Choosing a wedding photographer Auckland or a family portrait photographer can be a daunting task but it doesn’t have to be. Here we offer some valuable advice about what you should consider when making that choice.

Tip #1 Why can’t we all just get along!

All good photographers will try and capture the natural, real you in their images so it is important that you develop a natural affinity with your wedding or portrait photographer. You know fairly quickly on first impressions with people whether you are going to get along so go with your gut instinct – “am I going to have fun with this person?” is a question you should be asking yourself.

Tip #2 You get what you pay for

A truism very common in life and even more so in photography. Price should be ONE of the factors in your decision but not the over riding one. There are a lot of ‘amateur professional’s’ out there who will charge you next to nothing and deliver even less. Remember – you are stuck with the end results of your day so choose wisely.

Tip #3 But I want the deluxe package!

If you are on a budget you can always upgrade later – the key thing is to get the source images taken in the first place. Weddings are expensive things at the best of times so a good idea is to keep the end print & album quantities on the low side initially and then come back to the photographer when the wedding and honeymoon bills have been taken care of. I have often suggested this to clients who you can see are wrestling with the financial strain and the look of relief on their faces is often worth a picture in itself. A lot of people are unaware of this option. Be wary of any wedding photographer that tries to sell you into a package you cannot afford.

Tip #4 Plan Plan Plan…. then plan some more
Sitting down with your portrait or wedding photographer auckland months before the event is an excellent idea as you will be surprised at what advice the seasoned professional can offer. Remember – these guys have been a major part of often hundreds of weddings and can give you invaluable tips on planning the day, timing various parts of the day and getting you more relaxed about the whole event. Forward planning also gives you time to work through those contingency plans that absolutely require forethought.

Tip #5 Think outside the box

We’ve all seen gazillions of pre-posed wedding photos that seem to simply document the day and record who turned up and what they were wearing, but you should be looking to capture those candid heartfelt moments where Dad slyly wipes a tear as his little girl gets given away, or the glance Grandma gives Grandpa as the vows take place and they move to hold hands
remembering their special day all those years ago. Our desire as photographers is to capture your personality in the few hours we have with you so it is important to express yourself clearly to your photographer – tell them what you want and what your goals are.

In closing, I would say that it has been a real privilege to be part of so many couples special day, sure there is the stress of making sure you deliver given that you’ve only got one shot at it, but often taking that moment to reflect on why all the people are there in the first place is a humbling experience.
Keith Scott is an experienced wedding photographer Auckland in New Zealand. Visit http://nz1.com/  to learn more.

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Perfect PPC Keyword Research

 

Using AdWords Data for SEO: Unlocking the Ultimate Keyword Research Treasure Trove (Arrrgh!!)

Ahoy, SEOmoz UGC blog lubbers! In honor of International Talk Like a Pirate Day, today's post will show you how to unlock a secret treasure trove of SEO keyword research data from your own company’s AdWords account! Avast!

Great SEO always starts with great keyword research – unfortunately, getting high-quality, actionable keyword data can sometimes be challenging for several reasons:

• Google’s keyword tool is an undependable source – it doesn’t always provide complete, accurate data.
• Google analytics is an unreliable source, no longer showing all of the data for organic search referrals. Also, your Google Analytics data, by definition, tells you about what you’re already ranking on, not what you're missing out on!
• Keyword suggestion data in general is unreliable from a conversion perspective – it can tell you how popular a keyword is relative to other terms, but it can't tell you how it will perform on your specific site.

For these and many other reasons, mining your existing Google AdWords campaign data can be incredibly helpful in determining keyword targets for SEO.
In my article today, I’ll show you how to unlock a secret treasure trove of SEO keyword research data from your own company’s AdWords account!

Keywords vs. Search Queries

Before diving in, I’d like to first call attention to an important distinction in PPC regarding the difference between keywords and search queries.
In SEO, the term "keyword" is usually synonymous with the specific term you're targeting. However in an AdWords campaign, every "keyword" is like a pirate-ship packed full of many different user search queries that triggered your ads, including synonyms, related terms, misspellings, word variations, plurals, etc. of the main keyword.
The keyword metrics you see in AdWords, like clicks, impressions, cost, conversions, etc. are a blend of the performance metrics for the entire set of search queries associated with your keyword.
The key point here is that in order to get our hands on the secret SEO keyword research treasure trove, we'll need to first unpackage the AdWords keywords into their constituent search queries.

Arrr Now Surrrrrender the Booty! (Accessing Search Query Data in AdWords)

Getting your search query data in AdWords is a bit hidden – a bit like trying to find a buried treasure! Here's how to unpack your keywords into their underlying search queries:

1. Set the date range to as large a date range as possible, to download as much search query treasure as possible.
2. With “All Campaigns” selected, navigate to the keywords tab
3. Find the “Keyword Details” button, and then click the “View All Search Terms” option, as illustrated here.

From there you can see the specific search query terms that users searched on, right before clicking on your ads! Every search query comes with all kinds of great data that we can use to help with SEO keyword research, including impressions, clicks, cost, conversions, conversion rates, etc. as shown here:

The above search query data is much more valuable than the fool's gold you get from the Google Keyword Tool and other free keyword tools, because it’s real campaign data for your own site! Key advantages include:

1. Geo-Targeted Volume Data: Most companies target specific countries, states, or cities in their SEO efforts. One neat feature in AdWords is that you can target specific regions or cities, so, the keyword impression data that you’re getting is reflective of only the markets that your business caters to.
2. Actual Performance Data: The search query data contains real outcomes on your websites. For example, you can you can see what search queries actually led to happy outcomes, like a lead capture or completed sale.
3. It's Proprietary Data: The search queries are unique to your website. Your competition does not have access to it.
4. Cost-Per-Click Data: This gives you a true sense for the value your company and your competitors place on different types of keywords and can be used to justify the value of SEO in a very concrete way.

Now it's very likely that you're looking at a crap-ton of search query data here, having just expanded you keywords into their underlying search queries – if your company is spending a few thousand dollars per month on paid search, there could easily be thousands or hundreds of thousands (or possibly even millions) of search queries here.
If you’re finding that there are just too many rows of data here, it’s important that you sort or filter out some of this data so that your pirate ship doesn’t sink from the crushing weight of all this keyword research booty.

Search Query Booty Filtering Ideas

If you have conversion tracking on, the instant metal-detector way of finding the doubloons in the search query data is to just filter out non-converting search queries. This means that all remaining search query data has all proven itself to be both valuable and relevant to your business.
If you don't have conversion tracking on, or if the number of conversions in your account is too low (i.e. too many of your search queries are being filtered out), I recommend filtering out search queries with very low impression volume and/or spend, for example, search queries with fewer than say, 2 impressions, or with less than a few dollars in spend. Both of these tactics will help weed out the 1-off keyword searches which typically make more than half of the rows in your search query report data.
The following screenshot shows how to apply search query filters in AdWords, using the built-in filtering options:

Once you’ve gotten your search query data down to a more manageable level, download it to Excel.

Panning for Gold (Search Query Analysis)

Now that you've exported your filtered AdWords search query data, it's time to analyze this data to prioritize a few SEO targets.
In SEO keyword research, there are tons of metrics that SEOs use like KEI, or Global Google Monthly Search Volume Estimate, or keyword competition, or keyword difficulty, to help in picking what keywords to target in their content creation efforts.
In AdWords, there's many different search query metrics to choose from. There are too many to list out, but here's some of key search query metrics that I pay most attention to for SEO keyword research, and why:

• Conversions – Any search queries that convert might be good candidates to target via SEO. Even the terms that are converting at high cost per conversions via PPC could be good terms to target via SEO.
• Conversion Rate – High performing search queries in paid search will likely enjoy similar conversion metrics in relative terms when targeted via SEO.
• Impressions – Use keyword impression data to get a better sense for actual search query volume in your targeted region.
• Click Trough Rates – if you’re seeing very high click through rates that means your ad is resonating and should give you some ideas for content creation.
• Cost Per Click – I have found that this is generally directly proportional to SEO keyword difficulty. Meaning, the higher the cost per click, the harder it will be to rank organically on that same term.
• Total Cost – By successfully targeting keywords for which your company is already spending money on paid search, you can easily justify the value of SEO to your boss or client in a very concrete way.

Using these and other metrics, you can get a really great sense of which terms have the most overall value to your business, as well as a handle on the effort required to be successful, and even content creation angles to pursue.

Grouping and Organizing your Keyword List into Themes

Once you’ve pulled out or rank-ordered the different terms that seem to look promising based on your analysis, you may want to re-organize that data to make sense of it, especially because you’ll probably still have a ton of keyword data.
For example, say you find that you have a bunch of promising keywords, like:

• best Internet marketing software
• top Internet marketing software
• internet marketing seo software
• ... (etc.)

These search query variations are similar ways for searching on internet marketing software – it would be nice to try to roll these and other similar search queries into top-level keyword themes, instead of having to process hundreds of similar search queries.
It's kind of the opposite of what we did early on in this process, when we expanded our PPC keywords into their constituent search queries – it would be nice to somehow repackage our final list of promising looking search queries back into categories and sub-categories based on keyword themes.
An easy way to organize your keyword data is to drop it into WordStream's Free Keyword Grouper, which will not only group your keywords into relevant clusters but also shows you which clusters of keywords from your list are the most profitable (you can enter in the keyword and corresponding visits, which in this case you likely want to use impression data for):

You can use this tool for free 10 times. And heck, because the SEOmoz community is so awesome, if you run out of free credits, just shoot me an email this week (lkim at wordstream dot com), and I’ll generate a free 1-year license for the paid version of my Keyword Research Suite (valued at $329 / year) which includes this keyword grouper tool.
The key point here is using a keyword grouping tool such as this one, you can take up to 10,000 search queries and package them back into a more manageable number of higher level topics and sub-topics, and you can use the resulting taxonomy to map out keyword groupings into specific pages on your site in the same way you would with any keyword research process.

Summary: The Pirate's SEO’s Guide to Keyword Research using AdWords Data

Mateys: In my article today, we covered:

• How to find and unpack your company’s AdWords keywords into valuable search query data
• Tips for filtering out some of the noise from your AdWords search query data
• Tips for analyzing and prioritizing your search query data
• How to repackage and organize your analyzed search query data back into topics, for use in SEO content creation efforts

By following these steps to super-charge your SEO keyword research, I think you’ll be yo-ho-ho’ing all the way to the bank!

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Android app to show Obama/Romney donors:

Politicash 2012

Description

Who can afford campaign fundraising dinners that cost $40,000 a plate? Now you can find out with the free Politicash app. Politicash 2012 makes it easy to see exactly who's funding our presidential candidates, drawing back the curtain on even the most mysterious super PAC donors. The app provides:

-Head to head comparison of total contributions to Obama and Romney, including a fundraising breakdown by super PAC versus campaign committee
-Graphs tracking money raised and spent by each candidate over time
-The top 5 contributors overall and the biggest contributors in the last week of available records, updated regularly with the most up-to-date data
-A "Shake" feature, showing a random sample of contributors to each candidate -- you might be surprised who you find!
-An auto tweet feature alerting the candidates that you're keeping tabs on their fundraising

Politicash 2012 is the latest app from MapLight, a nonpartisan, nonprofit political money tracker. For more data and products from MapLight, visit http://maplight.org. Politicash 2012 was developed in partnership with the Brennan Center for Justice, the Campaign Legal Center, Common Cause, CREW, Global Exchange, Participatory Politics Foundation, Public Campaign, Rock the Vote, and Rootstrikers.

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Six of the coolest homemade Arduino gadgets you can build yourself

When it comes to awesome electronics, most of us simply wait for companies to create cool things and then decide whether or not a gadget is worth our hard earned cash. But thanks to open source platforms like Arduino, absolutely anyone can build some of the coolest gizmos from scratch, and even customize them to our liking. These are 10 of the most amazing homemade toys, appliances, and gadgets that you can build in your own living room.

1. ArduPilot will keep an eye on your surroundings
Project homepage: DIY Drones

The military has thrust the idea of robotic aerial drones into the public consciousness, so it shouldn't be surprising that many home gadget gurus want one of their very own. The ArduPilot is the perfect kit for such a project, and for a relatively meager price you can turn virtually any radio-controlled plane into a surveillance tool — or simply shoot some amazing high-altitude video. 

2. Build your own electronic Pong game
Project homepage: Arduino Pong

Pong is one of the most beloved and classic video games of all time, but chances are you've never built your own version. Arduino Pong lets you create a custom version of Pong which you can plug right into your television and enjoy for yourself. The game is very basic, but if you've ever played Pong, you know exactly what to expect. Now if only we could build our own version of Super Mario Bros...

 
3. Mind-controlled Nerf gun lets you shoot when you think
Project homepage: Mindbullets

I think everyone can agree than Nerf guns are awesome. But what could possibly make them even more awesome? Being able to fire the brightly-colored darts and bullets just by thinking it. The Mindbullets project lets you do exactly that, and it's just as amazing as it sounds. By combining the brainwave-sensing NeuroSky headset and some Arduino hardware, your run of the mill Nerf gun will be turned into an unstoppable, foam-dart-shooting machine. 

4. Make your houseplant tweet its desires
Project homepage: Botanicalls

Ever wish you could actively communicate with your houseplants? This Arduino kit by Botanicalls not only lets your plants speak to you, but also to the world at large. Using probes that can sense the level of moisture within a plant's pot, the hardware can send tweets letting you know the plant needs watering. If the plant gets particularly dry, a more urgent tweet will also be sent. It can even sense if the plant is being overwatered, ensuring that you're keeping your green thumb in check. 

5. Turn signal biking jacket will keep you safe
Project homepage: Instructables

Biking is a great way to get some exercise, not to mention flex your fuel-saving muscles, but safety is always a concern when you're sharing the road with cars and trucks. This amazing Arduino-powered biking jacket lets you level the playing field when you're on the open road by embedding working turn signals right on your back. With a mobile power supply and two buttons to control the bright arrows on your back, you'll never have to worry about letting those on the road know where you're going.

"The turn signal code fortunately was cached by google! This should be the final code to get it working...

START CODE:

int boardLED = 13;
int leftSignal = 9; 
int rightSignal = 11;
int signalLow = 10;
int rightLow = 4;
int leftSwitch = 6;
int rightSwitch = 12;
int leftLED = 5;
int rightLED = 3;
int x, y;
int mode = 0;
int DAY = 0;
int NIGHT = 1;

void setup() // run once, when the sketch starts
{
pinMode(boardLED, OUTPUT);

pinMode(leftSignal, OUTPUT);
pinMode(rightSignal, OUTPUT); 

pinMode(signalLow, OUTPUT); 
pinMode(rightLow, OUTPUT); 

pinMode(leftSwitch, INPUT); 
digitalWrite(leftSwitch, HIGH);
pinMode(rightSwitch, INPUT); 
digitalWrite(rightSwitch, HIGH);

pinMode(leftLED, OUTPUT); 
pinMode(rightLED, OUTPUT); 

digitalWrite(boardLED, HIGH);
digitalWrite(signalLow, LOW);
digitalWrite(rightLow, LOW);
}

void loop() // run over and over again
{ 
checkLeft();
checkRight();
if (mode == NIGHT)
night(); 
else 
day();
}

void checkLeft()
{
if (digitalRead(leftSwitch) == LOW)
{
digitalWrite(boardLED, LOW);
while (digitalRead(leftSwitch) == LOW)
{
if (digitalRead(rightSwitch) == LOW)
{
while (digitalRead(rightSwitch) == LOW | digitalRead(leftSwitch) == LOW);
mode = 1-mode;
digitalWrite(boardLED, HIGH);
return;
}
}
leftTurn();
}
}

void checkRight()
{
if (digitalRead(rightSwitch) == LOW)
{
digitalWrite(boardLED, LOW);
while (digitalRead(rightSwitch) == LOW)
{
if (digitalRead(leftSwitch) == LOW)
{
while (digitalRead(leftSwitch) == LOW | digitalRead(rightSwitch) == LOW);
mode = 1-mode;
digitalWrite(boardLED, HIGH);
return;
}
}
rightTurn();
}
}

void leftTurn()
{
for (x=0;x<10;x++)
{
digitalWrite(leftSignal, HIGH); 
digitalWrite(leftLED, LOW); 
for(y=0;y<10;y++)
{
delay(30);
if (digitalRead(leftSwitch) == LOW)
{
while (digitalRead(leftSwitch) == LOW);
digitalWrite(leftSignal, LOW); 
digitalWrite(leftLED, LOW); 
return;
}
}
digitalWrite(leftSignal, LOW);
digitalWrite(leftLED, HIGH);
for(y=0;y<10;y++)
{
delay(30);
if (digitalRead(leftSwitch) == LOW)
{
while (digitalRead(leftSwitch) == LOW);
digitalWrite(leftSignal, LOW); 
digitalWrite(leftLED, LOW);
return;
}
}
digitalWrite(leftLED, LOW); 
}
}

void rightTurn()
{
for (x=0;x<10;x++)
{
digitalWrite(rightSignal, HIGH); 
digitalWrite(rightLED, LOW); 
for(y=0;y<10;y++)
{
delay(30);
if (digitalRead(rightSwitch) == LOW)
{
while (digitalRead(rightSwitch) == LOW);
digitalWrite(rightSignal, LOW); 
digitalWrite(rightLED, LOW); 
return;
}
}
digitalWrite(rightSignal, LOW); 
digitalWrite(rightLED, HIGH); 
for(y=0;y<10;y++)
{
delay(30);
if (digitalRead(rightSwitch) == LOW)
{
while (digitalRead(rightSwitch) == LOW);
digitalWrite(rightSignal, LOW); 
digitalWrite(rightLED, LOW); 
return;
}
}
digitalWrite(rightLED, LOW); 
}
}

void night()
{
digitalWrite(boardLED, LOW); 

digitalWrite(rightSignal, HIGH); 
digitalWrite(leftSignal, HIGH); 
digitalWrite(leftLED, LOW); 
digitalWrite(rightLED, LOW); 
delay(100);
digitalWrite(rightSignal, LOW); 
digitalWrite(leftSignal, LOW);
digitalWrite(leftLED, HIGH); 
digitalWrite(rightLED, HIGH); 
delay(100);
digitalWrite(leftLED, LOW); 
digitalWrite(rightLED, LOW); 
}

void day()
{

digitalWrite(boardLED, HIGH); 
delay(1);
digitalWrite(boardLED, LOW); 
digitalWrite(leftLED, HIGH);
delay (1);
digitalWrite(leftLED, LOW);
digitalWrite(rightLED, HIGH);
delay(1);
digitalWrite(rightLED, LOW);
delay (5);
}"

6. Arduino air guitar lets you rock out
Project homepage: Instructables

We've all played a little air guitar in our times, but regardless of how cool we might think we look rocking out to our invisible instrument, we've never heard a single note played as a result. That all changes with the AIRduino guitar, a virtual guitar gadget that uses sensors on each of your fingers to play actual music as you strum the invisible strings. It's a ridiculous cool idea, and it appears to work fantastically. We only hope you don't actually need to know how to play a real guitar in order to create some excellent tunes. 

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